OnGi Pediatric Clinic Brand Identity Design

OnGi Pediatric Clinic
Brand Identity Design

Client: OnGi Pediatric Clinic
2025

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KJK
Brand Identity & Application Design Dev.
Art Direction & Design: JINKYOUNG KIM

KJK Design Studio has designed the brand identity of Apgujeong Pediatric Youth Clinic. It complements the readability of logo types and gives a simple and modern feel to new logo types. Various versions of signatures have also been developed, and usability has become an important motif in the new brand identity system, and symbols have been conceived using alphabetic letters to convey the meaning of connection. Symbols are designed to reinterpret the warm and authentic clinic image in a modern and sophisticated way by combining the link between family members’ health with alphabetic letters, applying variously to the homepage, video, space, and package format that touches customers.