LOTTE FRESH

LOTTE FRESH / FRESH&DELI
LOTTE FRESH brand identity renewal

BRAND IDENTITY RENEWAL

Mission

롯데 슈퍼의 서브브랜드인 롯데프세쉬 로고를 리뉴얼 함에 있어서 델리에 서브 카테고리를 아우릴수 있도록 단단한 로직을 갖출수 있는 기초적인 역활의 디자인

Word mark

롯데프레시&델리의 기본 정체성을 부드럽게 표현하고 단단하면서도 가독성이 있는 느낌을 워드마크에 두께나 서브에 적용이 용이하게 디자인함

LOTTE FRESH Brand Identity Design Renewal

Client: LOTTE FRESH
2020

Project Team
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LOTTE FRESH Team
Project Management
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KJK
Brand Identity & Sinage Design Dev.
Art Direction & Design: JINKYOUNG KIM

KJK Design Studio redesigned the brand identity of Lotte Fresh / Fresh&deli, a sub-brand of Lotte Super. This new logotype complements the readability of the existing logotype and gives it a modern feel. Various signature versions were also developed, making usability an essential motif of the new brand identity system. Guidelines were created to ensure no problems in achieving a cascading solution for various sign sizes.